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<channel>
	<title>TipTopTool</title>
	<link>http://www.tiptoptool.com/</link>
	<description></description>
	<language>en</language>
	<generator>SPIP - www.spip.net</generator>





	<item>
		<title>TipTopGames</title>
		<link>http://www.tiptoptool.com/Games-IT-Crowd-Game.html</link>
		<guid isPermaLink="true">http://www.tiptoptool.com/Games-IT-Crowd-Game.html</guid>
		<dc:date>2009-10-27T23:02:00Z</dc:date>
		<dc:format>text/html</dc:format>
		<dc:language>en</dc:language>
		<dc:creator>Vincent GUIGUI</dc:creator>

<category domain="http://www.tiptoptool.com/-Windows-Mobile-Games-.html">Games</category>

		<dc:subject>.Net, Microsoft, C#, Compact Framework</dc:subject>
		<dc:subject>TipTopGames, game, mobile, touch screen, gsensor</dc:subject>

		<description>TipTopGames is a Windows Mobile game platform. &lt;br /&gt;Avalaible games &lt;br /&gt;Bubble Ploc &lt;br /&gt;Touch or keyboard &lt;br /&gt;Ballooning &lt;br /&gt;Gsensor if present or emulation from touchscreen &lt;br /&gt;Shape In &lt;br /&gt;GSensor required &lt;br /&gt;Beta-games &lt;br /&gt;Falling game : &lt;br /&gt;Gsensor if present or emulation from touchscreen &lt;br /&gt;Future games &lt;br /&gt;Gravity Pong in solo mode &lt;br /&gt;GSensor required &lt;br /&gt;more to come... &lt;br /&gt;Context This project is also a attempt to create a Windows Mobile Game Framework easing game developers tasks by providing an API for: &lt;br /&gt;Game (...)


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&lt;a href="http://www.tiptoptool.com/-Windows-Mobile-Games-.html" rel="directory"&gt;Games&lt;/a&gt;

/ 
&lt;a href="http://www.tiptoptool.com/+-Net-Microsoft-C-Compact-Framework-+.html" rel="tag"&gt;.Net, Microsoft, C#, Compact Framework&lt;/a&gt;, 
&lt;a href="http://www.tiptoptool.com/+-TipTopGames-+.html" rel="tag"&gt;TipTopGames, game, mobile, touch screen, gsensor&lt;/a&gt;

		</description>


 <content:encoded>&lt;div class='rss_chapo'&gt;TipTopGames is a Windows Mobile game platform.&lt;/div&gt;
		&lt;div class='rss_texte'&gt;&lt;h3 class=&quot;spip&quot;&gt;Avalaible games&lt;/h3&gt;
&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; Bubble Ploc&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; Touch or keyboard&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li class=&quot;spip&quot;&gt; Ballooning&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; Gsensor if present or emulation from touchscreen&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li class=&quot;spip&quot;&gt; Shape In&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; GSensor required&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;h3 class=&quot;spip&quot;&gt;Beta-games&lt;/h3&gt;
&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; Falling game :&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; Gsensor if present or emulation from touchscreen&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;h3 class=&quot;spip&quot;&gt;Future games&lt;/h3&gt;
&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; Gravity Pong in solo mode&lt;ul class=&quot;spip&quot;&gt;&lt;li class=&quot;spip&quot;&gt; GSensor required&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li class=&quot;spip&quot;&gt; more to come...&lt;/li&gt;&lt;/ul&gt;
&lt;h3 class=&quot;spip&quot;&gt;Context&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;This project is also a attempt to create a Windows Mobile Game Framework easing game developers tasks by providing an API for:
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Game Initialisation/GameOver/GameWin
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Double buffer
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; User input (keyboard, touch/mouse, GSensor)
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Score and playing time
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Pause/Resume functions
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; SFX and BGM
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Check for updates
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Download or Buy new games&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;Technical informations&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;It has been developed in C# 2.0 (CF 3.0 not required).
It uses :
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; GCraoLib (tiptoptool.com)
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;http://www.opennetcf.com&quot; class=&quot;spip_out&quot;&gt;OpenNetCF&lt;/a&gt;, &lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;http://www.koushikdutta.com&quot; class=&quot;spip_out&quot;&gt;Unified Sensor API&lt;/a&gt;,
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; WindowsMobile.DirectX&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Compatibility list:
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Samsung: i900 Omnia Player Addict&lt;/p&gt; &lt;hr class=&quot;spip&quot; /&gt;
&lt;h3 class=&quot;spip&quot;&gt;Download TipTopGames from your computer or phone&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;http://download.tiptoptool.com/WindowsMobile/TipTopGames/TipTopGames.cab&quot; class=&quot;spip_out&quot;&gt;Download TipTopGames&lt;/a&gt;
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; copy the cab file to your phone
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; click on the cab file from your phone to install it&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;Easy download from your phone&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;Just take a picture of the following Tag and your phone will automatically download the last version of TipTopGames.&lt;/p&gt;
&lt;dl class='spip_document_12 spip_documents spip_documents_center' &gt;
&lt;dt&gt;&lt;img src='http://www.tiptoptool.com/local/cache-vignettes/L322xH224/TipTopGames_MicrosoftTag-2f7e6.jpg' width='322' height='224' alt='JPG - 18.1 kb' style='height:224px;width:322px;' class='' /&gt;&lt;/dt&gt;
&lt;dd class='spip_doc_descriptif' style='width:322px;'&gt;&lt;a href=&quot;http://gettag.mobi&quot; class=&quot;spip_out&quot;&gt;Microsoft Tag&lt;/a&gt; must be installed on your phone in order to snap this Tag&lt;/dd&gt;
&lt;/dl&gt;
&lt;dl class='spip_document_14 spip_documents spip_documents_center' &gt;
&lt;dt&gt;&lt;a href=&quot;http://qrcode.kaywa.com/img.php?s=5&amp;d=http%3A%2F%2Fdownload.tiptoptool.com%2FWindowsMobile%2FTipTopGames%2FTipTopGames.cab&quot; title='PNG - 680 bytes' type=&quot;image/png&quot;&gt;&lt;img src='http://www.tiptoptool.com/local/cache-vignettes/L150xH150/imgphps5dhtt9919-2f241-18a83.jpg' width='150' height='150' alt='PNG - 680 bytes' style='height:150px;width:150px;' class='' /&gt;&lt;/a&gt;&lt;/dt&gt;
&lt;dd class='spip_doc_descriptif' style='width:150px;'&gt;a QR-Code reader must be installed on your phone in order to snap this Code&lt;/dd&gt;
&lt;/dl&gt;&lt;/div&gt;
		
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	<item>
		<title>Download TweetMyApps with ClickOnce</title>
		<link>http://www.tiptoptool.com/All-Downloads-Download-TweetMyApps-with-ClickOnce.html</link>
		<guid isPermaLink="true">http://www.tiptoptool.com/All-Downloads-Download-TweetMyApps-with-ClickOnce.html</guid>
		<dc:date>2009-10-15T21:52:11Z</dc:date>
		<dc:format>text/html</dc:format>
		<dc:language>en</dc:language>
		<dc:creator>Vincent GUIGUI</dc:creator>

<category domain="http://www.tiptoptool.com/-Store-All-Downloads-.html">All Downloads</category>


		<description>

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&lt;a href="http://www.tiptoptool.com/-Store-All-Downloads-.html" rel="directory"&gt;All Downloads&lt;/a&gt;


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	<item>
		<title>Download TweetMyApps From CodePlex</title>
		<link>http://www.tiptoptool.com/DownloadTracking-Download-TweetMyApps.html</link>
		<guid isPermaLink="true">http://www.tiptoptool.com/DownloadTracking-Download-TweetMyApps.html</guid>
		<dc:date>2009-09-28T12:32:28Z</dc:date>
		<dc:format>text/html</dc:format>
		<dc:language>en</dc:language>
		<dc:creator>Vincent GUIGUI</dc:creator>

<category domain="http://www.tiptoptool.com/-Store-All-Downloads-.html">All Downloads</category>


		<description>

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&lt;a href="http://www.tiptoptool.com/-Store-All-Downloads-.html" rel="directory"&gt;All Downloads&lt;/a&gt;


		</description>


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	<item>
		<title>TweetMyApps</title>
		<link>http://www.tiptoptool.com/Social-TweetMyApps.html</link>
		<guid isPermaLink="true">http://www.tiptoptool.com/Social-TweetMyApps.html</guid>
		<dc:date>2009-09-28T12:22:28Z</dc:date>
		<dc:format>text/html</dc:format>
		<dc:language>en</dc:language>
		<dc:creator>Vincent GUIGUI</dc:creator>

<category domain="http://www.tiptoptool.com/-Social-Twitter-.html">Twitter</category>


		<description>Automatically Monitor And Tweet Your Computer Usage

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&lt;a href="http://www.tiptoptool.com/-Social-Twitter-.html" rel="directory"&gt;Twitter&lt;/a&gt;


		</description>


 <content:encoded>&lt;img src=&quot;http://www.tiptoptool.com/IMG/arton19.png&quot; alt=&quot;&quot; align=&quot;right&quot; width=&quot;120&quot; height=&quot;120&quot; class=&quot;spip_logos&quot; /&gt;
		&lt;div class='rss_texte'&gt;&lt;p class=&quot;spip&quot;&gt;Share on Twitter your computer usage. Followers will see how many minutes you have spend on each application you have used.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;a href=&quot;http://www.tiptoptool.com/DownloadTracking-Download-TweetMyApps.html&quot; class=&quot;spip_in&quot;&gt;Download TweetMyApps&lt;/a&gt; from Codeplex&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Or&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;a href=&quot;http://www.tiptoptool.com/All-Downloads-Download-TweetMyApps-with-ClickOnce.html&quot; class=&quot;spip_in&quot;&gt;Download and Install TweetMyApps&lt;/a&gt; with ClickOnce (Internet Explorer is recommended)&lt;/p&gt;&lt;/div&gt;
		
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	<item>
		<title>My maps on your website</title>
		<link>http://www.tiptoptool.com/Google-Maps-My-maps-on-your-website.html</link>
		<guid isPermaLink="true">http://www.tiptoptool.com/Google-Maps-My-maps-on-your-website.html</guid>
		<dc:date>2009-07-05T23:14:09Z</dc:date>
		<dc:format>text/html</dc:format>
		<dc:language>en</dc:language>
		<dc:creator>Vincent GUIGUI</dc:creator>

<category domain="http://www.tiptoptool.com/-Google-Google-Maps-.html">Google Maps</category>


		<description>This technical article explains how to easily integrate on your website a map created with Google Maps: My Maps.

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&lt;a href="http://www.tiptoptool.com/-Google-Google-Maps-.html" rel="directory"&gt;Google Maps&lt;/a&gt;


		</description>


 <content:encoded>&lt;div class='rss_texte'&gt;&lt;h3 class=&quot;spip&quot;&gt;Context&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;I have started a couple of months ago a web service enabling users to create a Google Maps and to customize it (adding of point of interest, icons and paths). Before having the chance to put it on-line and to become a millionaire, Google itself caught me on the hop by putting on-line the service &lt;a href=&quot;http://maps.google.com/maps/ms?msa=1&quot; class=&quot;spip_out&quot;&gt;My Maps&lt;/a&gt;.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;In my service, I was providing also the possibility to integrate their customized maps easily on their website by using a simple javascript code.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Since I found this function very useful but because the realisation of the service itself was not needed anymore (thank you Google), I have done some researched on the functions available on Google Maps and I faced the fact that this particular function was not (yet) available.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Here is MY solution (and thus non official and non acknowledged by Google) to integrate My Maps Google Maps on the pages of a web site.&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;Preliminary explanations&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;To create a customized map, you have to register to the service &lt;a href=&quot;http://maps.google.com/maps/ms?msa=1&quot; class=&quot;spip_out&quot;&gt;Google Maps Mes Cartes&lt;/a&gt;.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;When you create a customized map on Google Maps, informations related to this map (points, lines...) are saved on Google's server. You can modify your maps from any computer.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;If your map is &lt;a href=&quot;http://maps.google.com/help/maps/userguide/index.html#public&quot; class=&quot;spip_out&quot;&gt;public&lt;/a&gt;, it will be accessible by any user via Google Maps or Google Earth search services. If it is &lt;a href=&quot;http://maps.google.fr/help/maps/userguide/index.html#public&quot; class=&quot;spip_out&quot;&gt;private&lt;/a&gt;, it will be accessible only by users knowing the URL address.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;The URL to look at a map is like:&lt;/p&gt;
&lt;pre&gt; http://maps.google.com/maps/ms?om=1&amp;msa=0&amp;msid=XX.YY&amp;z=7&lt;/pre&gt;
&lt;p class=&quot;spip&quot;&gt;The parameter &lt;strong class=&quot;spip&quot;&gt;msid&lt;/strong&gt; is the unique login of your map (XX corresponds to your account and YY to the specific map), &lt;strong class=&quot;spip&quot;&gt;z&lt;/strong&gt; corresponds to the default zoom of the map.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Google provides a very useful function that enable to export a map to &lt;a href=&quot;http://earth.google.com/kml/whatiskml.html&quot; class=&quot;spip_out&quot;&gt;KML&lt;/a&gt; format. This format (based on XML) is used to stock geographical informations used in mapmaking (Google Earth, Google Maps) or navigation (GPS) softwares.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;span class='spip_document_2 spip_documents spip_documents_center' &gt;
&lt;img src='http://www.tiptoptool.com/local/cache-vignettes/L80xH40/kml-button-37b65.gif' width='80' height='40' alt=&quot;&quot; style='height:40px;width:80px;' class='' /&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Thanks to Google great ideas, the KML file of a specific map is always accessible via an URL like (you can find this URL by right-click/Copy the shortcut on the KML link of your map):&lt;/p&gt; &lt;pre&gt; http://maps.google.fr/maps/ms?om=1&amp;msa=0&amp;msid=XX.YY&amp;output=kml&lt;/pre&gt;
&lt;p class=&quot;spip&quot;&gt;The URL is identical to the maps one with only the parametre &lt;strong class=&quot;spip&quot;&gt;output&lt;/strong&gt; in addition. Your map is thus usable in almost any KML compatible software.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;The Google Maps coding interface (&lt;a href=&quot;http://www.google.com/apis/maps/&quot; class=&quot;spip_out&quot;&gt;Google Maps API&lt;/a&gt;) allows the webmasters to insert a map Google Maps onto the pages of their website.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;The successive evolutions of Google Maps, make it possible today to open a KML file and to display it thanks to the object &lt;a href=&quot;http://www.google.com/apis/maps/documentation/#XML_Overlays&quot; class=&quot;spip_out&quot;&gt;GeoXML&lt;/a&gt;.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;In order to use Google Maps programming functions, one has to &lt;a href=&quot;http://www.google.com/apis/maps/signup.html&quot; class=&quot;spip_out&quot;&gt;register&lt;/a&gt; and provide the URL of the website where the maps will be displayed. Google will then be able to analyse, screen, make displaying statistics and bannish in case of non respect of Terms and Conditions.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;After the registration is completed, Google gives an only login named Google Maps API Key. This login will be use in the javascript written to insert the Google Maps map.&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;The solution&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;When you insert a map Google Maps into a web page, you simply have to add the two following lines in order to load the KML file and to display its content.&lt;/p&gt;
&lt;pre&gt; var geoXml = new GGeoXml(&quot;KML_URL&quot;); map.addOverlay(geoXml); &lt;/pre&gt;
&lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Note:&lt;/strong&gt; The object GGeoXml takes in parametre the complete URL towards a KML file. This KML file can be hosted on any website (it does not have to come from Google). Hence, KML generated by other softwares can be used. Google does not load the KML file at each call and prefers to use the cache version. To force the use of the modified file, the URL has to be changed (for example by adding any parametre at the end http://www.site/com/fichier.kml&lt;strong class=&quot;spip&quot;&gt;?741852963&lt;/strong&gt;)&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Here is the complete code of a webpage integrating a map Google Map:&lt;/p&gt; &lt;form action=&quot;/&quot; method=&quot;get&quot;&gt;&lt;div&gt;&lt;textarea readonly='readonly' cols='40' rows='22' class='spip_cadre' dir='ltr'&gt;&amp;lt;html&amp;gt; &amp;lt;head&amp;gt; &amp;lt;script type=&quot;text/javascript&quot; src=&quot;http://maps.google.com/maps?file=api&amp;v=2.x&amp;key=YOUR_GOOGLEMAPS_API_KEY&quot;&amp;gt;&amp;lt;/script&amp;gt; &amp;lt;script type=&quot;text/javascript&quot;&amp;gt; var map; function onLoad() { if (GBrowserIsCompatible()) { map = new GMap2(document.getElementById(&quot;map&quot;)); map.addControl(new GLargeMapControl()); map.addControl(new GMapTypeControl()); var geoXml = new GGeoXml(&quot;http://maps.google.fr/maps/ms?om=1&amp;msa=0&amp;msid=XX.YY&amp;output=kml&quot;); map.addOverlay(geoXml); map.setCenter(new GLatLng(0, 0), 3); } } &amp;lt;/script&amp;gt; &amp;lt;/head&amp;gt; &amp;lt;body onload=&quot;onLoad()&quot;&amp;gt; &amp;lt;div id=&quot;map&quot; style=&quot;width:500px;height:300px;&quot;&amp;gt;&amp;lt;/div&amp;gt; &amp;lt;/body&amp;gt; &amp;lt;/html&amp;gt;&lt;/textarea&gt;&lt;/div&gt;&lt;/form&gt;
&lt;p class=&quot;spip&quot;&gt;For example: the URL of the map &quot;My holiday trips&quot; is: &lt;br/&gt;
&lt;a href=&quot;http://maps.google.fr/maps/ms?om=1&amp;msa=0&amp;msid=100928156489900663386.00000111c3019d213b42c&quot; class=&quot;spip_out&quot;&gt;http://maps.google.fr/maps/ms?om=1&amp;msa=0&amp;msid=1009281564...&lt;/a&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Here is the result of its integration in this page:&lt;/p&gt;
&lt;center&gt; &lt;SCRIPT src=&quot;http://maps.google.com/maps?file=api&amp;v=2.x&amp;key=ABQIAAAAk-rDSlArLA-6yglt7QxCHRQ9IM7SOAzkoEwrAWV22_JemB_eQhRefZGEwH0iY3tmw_y-vqjr3ph3FA&quot; type=&quot;text/javascript&quot;&gt;&lt;/SCRIPT&gt; &lt;SCRIPT type=&quot;text/javascript&quot;&gt; var map; function GoogleMapsLoadHolidays() { if (GBrowserIsCompatible()) { map = new GMap2(document.getElementById(&quot;mapHolidays&quot;)); map.addControl(new GLargeMapControl()); map.addControl(new GMapTypeControl()); var geoXml = new GGeoXml(&quot;http://maps.google.fr/maps/ms?om=1&amp;msa=0&amp;msid=100928156489900663386.00000111c3019d213b42c&amp;output=kml&quot;); map.addOverlay(geoXml); map.setCenter(new GLatLng(50,-20),2); } } window.onload=GoogleMapsLoadHolidays; &lt;/SCRIPT&gt; &lt;div id=&quot;mapHolidays&quot; style=&quot;width:500px;height:300px;&quot;&gt;&lt;/div&gt; &lt;/center&gt;
&lt;h3 class=&quot;spip&quot;&gt;Comments&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;Google uses the exact objects GGeoXml on its own site, thus, notable differences can sometimes be seen between the KML file display on your website and its appearance on Google Maps. Mainly the differences are:
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; GGeoXml on your website have to load the KML file with HTML respecting the XHTML norm in the descriptions. In other words, the HTML opening tags &lt;...&gt; in the CDATA needs their closing matches (&lt;/...&gt;) or have to be atomic (&lt;.../&gt;
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; GGeoXml does not display all the labels if their are too many in the KML file or if the KML file is too big. Moreover, the file generated by Google Maps states a style for each label even if this style is already stated somewhere else, this increase the file size even more. My advice is to take the KML file from Google and to modify it in order to lighten the styles declaration (it is a bit boring to do manually but it can be automatised). If the file is still too big, it has to be cut into several files (for example: by theme, by place, by kind of place...) and to declare in javascript several GGeoXml (each opening a different KML file) and to add each GGeoXml with the function AddOverlay.
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Google is doing a bit of automatic formatting when displaying the InfoWindow (Title is in bold, URLs are converted in links...), stuff that you have to do manually on your website.&lt;/p&gt;&lt;/div&gt;
		
		</content:encoded>


		

	</item>



	<item>
		<title>TipTopTool is launched</title>
		<link>http://www.tiptoptool.com/Guide-TipTopTool-is-launched.html</link>
		<guid isPermaLink="true">http://www.tiptoptool.com/Guide-TipTopTool-is-launched.html</guid>
		<dc:date>2007-09-02T21:58:04Z</dc:date>
		<dc:format>text/html</dc:format>
		<dc:language>en</dc:language>
		<dc:creator>Vincent GUIGUI</dc:creator>

<category domain="http://www.tiptoptool.com/-Guide-.html">Guide</category>


		<description>Welcome on TipTopTool, &lt;br /&gt;Que vous soyez d&#233;butant ou expert en informatique, il y a toujours quelque chose que vous aimeriez savoir ou que vous aimeriez mieux comprendre. &lt;br /&gt;Le principe de ce site est simple: vous aidez et vous guidez dans la r&#233;alisation de t&#226;ches informatiques. &lt;br /&gt;Que cela soit l'int&#233;gration d'un service Google sur votre blog personnel, le choix de la technologie optimale pour vos projets Web ou Windows, je tenterais de r&#233;pondre au mieux et de mani&#232;re p&#233;dagogique &#224; vos questions (...)


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&lt;a href="http://www.tiptoptool.com/-Guide-.html" rel="directory"&gt;Guide&lt;/a&gt;


		</description>


 <content:encoded>&lt;div class='rss_texte'&gt;&lt;p class=&quot;spip&quot;&gt;Welcome on TipTopTool,&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Que vous soyez d&#233;butant ou expert en informatique, il y a toujours quelque chose que vous aimeriez savoir ou que vous aimeriez mieux comprendre.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Le principe de ce site est simple: vous aidez et vous guidez dans la r&#233;alisation de t&#226;ches informatiques.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Que cela soit l'int&#233;gration d'un service Google sur votre blog personnel, le choix de la technologie optimale pour vos projets Web ou Windows, je tenterais de r&#233;pondre au mieux et de mani&#232;re p&#233;dagogique &#224; vos questions techniques.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Le site se compose d'une section &lt;a href=&quot;http://www.tiptoptool.com/-Guide-How-to-.html&quot; class=&quot;spip_in&quot; hreflang=&quot;fr&quot;&gt;How-to&lt;/a&gt; qui contient des &#233;tudes et des analyses concernant diverses probl&#232;matiques technique.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Au fur et &#224; mesure, le site s'alimentera de nouvelles fonctions telles que :
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; la mise &#224; disposition d'outils/utilitaires en ligne
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; une boutique en ligne permettant le t&#233;l&#233;chargement d'outils gratuits ou payants
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; un service de questions/r&#233;ponses professionnelles
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; ...(et plus encore)&lt;/p&gt; &lt;p align=&quot;right&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Vincent G.&lt;/strong&gt;&lt;/p&gt;&lt;/div&gt;
		
		</content:encoded>


		

	</item>



	<item>
		<title>Features analysis</title>
		<link>http://www.tiptoptool.com/Google-AdSense-Features-analysis.html</link>
		<guid isPermaLink="true">http://www.tiptoptool.com/Google-AdSense-Features-analysis.html</guid>
		<dc:date>2007-09-02T16:06:29Z</dc:date>
		<dc:format>text/html</dc:format>
		<dc:language>en</dc:language>
		<dc:creator>Vincent GUIGUI</dc:creator>

<category domain="http://www.tiptoptool.com/-Google-Google-AdSense-.html">Google AdSense</category>


		<description>&lt;p class=&quot;spip&quot;&gt;&lt;a href=&quot;http://www.google.com/adsense&quot; class=&quot;spip_out&quot;&gt;Google AdSense&lt;/a&gt; is the service from Google which allows to insert adds on your website and to be paid in proportion with the number of visitors clicking on the adds.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;This article describes the main features and how to take advantages of it to monetize your site.&lt;/p&gt;

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&lt;a href="http://www.tiptoptool.com/-Google-Google-AdSense-.html" rel="directory"&gt;Google AdSense&lt;/a&gt;


		</description>


 <content:encoded>&lt;div class='rss_chapo'&gt;&lt;a href=&quot;http://www.google.com/adsense&quot; class=&quot;spip_out&quot;&gt;Google AdSense&lt;/a&gt; is the service from Google which allows to insert ads on your website and to be paid in proportion with the number of visitors clicking on the ads.&lt;/div&gt;
		&lt;div class='rss_texte'&gt;&lt;p class=&quot;spip&quot;&gt;Two Adsense services exist: The &lt;a href=&quot;http://www.google.fr/services/adsense_tour/&quot; class=&quot;spip_out&quot;&gt;AdSense Standard&lt;/a&gt; and the less known &lt;a href=&quot;https://www.google.com/adsense/premium-overview&quot; class=&quot;spip_out&quot;&gt;AdSense Premium&lt;/a&gt;.&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;Preamble&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;Before starting the description of the AdSense services and in the purpose of training you to the technical computerese, here is a glossary:&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Advertisement: ads banner
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Advertiser: company that wants to advertise about itself on others websites. An advertiser is a company ready to spend money to increase the number of its clients.
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Editor: Individual or a company owning a website and wishing to be paid for displaying ads.
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Advertising sales division: Company (to be specific Google) linking the advertiser to the editor. Obviously, this linkage is not unpaid (a percentage of the incomes generated is collected by Google).
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;https://www.google.com/support/adsense/bin/answer.py?answer=32726&quot; class=&quot;spip_out&quot;&gt;CPM&lt;/a&gt;: Amount paid by the advertiser for 1000 displays of his ads.
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; eCPM: Conversion of the CPC in average cost estimated for 1000 ads display
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;https://adwords.google.com/support/bin/answer.py?answer=6312&quot; class=&quot;spip_out&quot;&gt;Daily budget&lt;/a&gt;: Maximum amount that the advertiser wish to spend daily for one ads.
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;https://adwords.google.com/support/bin/answer.py?answer=6326&quot; class=&quot;spip_out&quot;&gt;CPC (Cost Per Click)&lt;/a&gt;: Cost price of one click for an ads chosen by the advertiser.
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; ...&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;AdSense ads profitability&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;AdSense ads profitability depends directly on the advertiser budget.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;The advertiser sets via the &lt;a href=&quot;https://adwords.google.com&quot; class=&quot;spip_out&quot;&gt;Google AdWords&lt;/a&gt; service (which enables to manage the internet ads campaign) a &lt;strong class=&quot;spip&quot;&gt;maximum daily budget&lt;/strong&gt; for the diffusion of his ads as well as their &lt;strong class=&quot;spip&quot;&gt;cost per click (CPC)&lt;/strong&gt;. Obviously, the higher the CPC the more often the ad will be displayed et will be well &lt;a href=&quot;https://adwords.google.com/support/bin/answer.py?answer=31788&quot; class=&quot;spip_out&quot;&gt;positioned&lt;/a&gt; in the banner and the more profitable the ads will be for the editor. But, once the budget is spent, the ad is not visible anymore for the day.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;With the &lt;a href=&quot;https://adwords.google.com/select/KeywordToolExternal&quot; class=&quot;spip_out&quot;&gt;keywords generator AdWords&lt;/a&gt;, the advertiser can see, together with choosing the keywords of his campaigns, a cost and positioning estimation of his ads according to the CPC.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Some statistics help to establish which keywords or ads theme are currently the most profitable for the editors (the one for which the advertisers have enough money to set a high CPC for ads corresponding to these themes): &lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Loan
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Mortgage
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Car insurance
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Broadband
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Flowers
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; ...&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;In order to display profitable ads (with high CPC) on his website, the editor have to display pages talking about profitable themes (in the case of contextual ads) or to force the ads targeting by keywords (Only for Premium).&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;What about Google?&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;Google earn a part (non quantified) of the budget sets by the advertiser, the rest is shared proportionally between the editors according to the view pages and especially according to the number of clicks on their website.&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;How to integrate Google AdSense into a website&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;Google is always making a good job and the integration of Google AdSense into the editor website is really easy. A Javascript code generated by the AdSense tutorial has just to be copied and pasted.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; &amp;lt;script type=&quot;text/javascript&quot;&amp;gt;&amp;lt;!--&lt;br /&gt; google_ad_client = &quot;pub-NUMERO_DE_CLIENT&quot;;&lt;br /&gt; google_color_bg = &quot;FFFFFF&quot;; // Couleur de fond&lt;br /&gt; google_color_link = &quot;336699&quot;; // Couleur du titre de l'annonce&lt;br /&gt; google_color_url = &quot;336699&quot;; // Couleur du lien de l'annonce&lt;br /&gt; google_color_text = &quot;333333&quot;; // Couleur du corps de l'annonce&lt;br /&gt; google_color_border = &quot;336699&quot;; // Couleur de la bordure de l'annonce&lt;br /&gt; google_ad_width = 468; // Largeur de l'annonce&lt;br /&gt; google_ad_height = 15; // Hauteur de l'annonce&lt;br /&gt; google_ad_format = &quot;468x15_0ads_al_s&quot;; // Format de l'annonce&lt;br /&gt; //--&amp;gt;&amp;lt;/script&amp;gt;&lt;br /&gt; &amp;lt;script type=&quot;text/javascript&quot; src=&quot;http://pagead2.googlesyndication.com/pagead/show_ads.js&quot;&amp;gt;&amp;lt;/script&amp;gt;&lt;br /&gt;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;Each line starting by &quot;google_&quot; is one of the ad's parameter, the last line asks Google to display an ad with the parametres previously defined.&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;AdSense Standard&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;The ads are contextual, which means that the ad is chosen by Google according to the contents of the page that displays the ad. For instance, if inside the editor website, a page is talking about wedding, the ads display on this particular page will surely be (it will depends on the words used) in keeping with wedding. Totally different annonces can be displayed on each of the pages of the website depending on their content.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Analyses criteria&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;In order to distinguish some of the ads in order to follow the incomes rigorously, the editor can creates &lt;a href=&quot;http://www.google.com/support/adsense/bin/answer.py?answer=9868&amp;hl=fr&quot; class=&quot;spip_out&quot;&gt;analyses criteria (or Channel)&lt;/a&gt;. a criteria is an ad parameter.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; google_ad_channel =&quot;4988201205&quot;;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;The editor can affect the same criteria to a whole ensemble of ads (those displayed at the end of the page, those displays in one of the website section, those displayed in a forum, in the company description...) in order to group the reports (see below) the incomes generated by these pages.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Screening&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;The Editor can screen the ads in order to prevent some advertiser to display their ads on his website (concurrents for example).&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Targeting per section&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;It is possible to force or prevent the contextual analyses for parts or sections of pages thanks to the &lt;a href=&quot;https://www.google.com/support/adsense/bin/answer.py?answer=43872&quot; class=&quot;spip_out&quot;&gt;targeting per section&lt;/a&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; &amp;lt;!-- google_ad_section_start(weight=IMPORTANCE) --&amp;gt;&lt;br /&gt; Texte...&lt;br /&gt; &amp;lt;!-- google_ad_section_end --&amp;gt;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;The parameter &quot;weight=...&quot; is optional ( by default it is equal to &quot;medium&quot;), it can take the values &quot;ignore&quot;, &quot;low&quot;, &quot;medium&quot;, &quot;high&quot; and it allows to balance the page sections for the analysis.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Income report&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Google supplies a quite complete interface to check the incomes. The reports can be screened by criteria or by date. Report generation and e-mail sending can also be planned.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Links&lt;/strong&gt; &lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;https://www.google.com/adsense/&quot; class=&quot;spip_out&quot;&gt;Login AdSense page&lt;/a&gt;
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;http://www.google.fr/services/adsense_tour/&quot; class=&quot;spip_out&quot;&gt;AdSense service description&lt;/a&gt;&lt;/p&gt; &lt;h3 class=&quot;spip&quot;&gt;AdSense Premium&lt;/h3&gt;
&lt;p class=&quot;spip&quot;&gt;These kind of account is reserved for website having more than &lt;strong class=&quot;spip&quot;&gt;10 millions of pages seen per month&lt;/strong&gt;.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Google strategy is to favoured those who are the most profitables. Premium is not only giving access to all the standard function from AdSense but also allows a better customization of the ads in order to increase their impact on the visitors and thus the number of clicks (remember, &quot;at least 10 000 000 pages seen per month&quot;).&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;With an account AdSense Premium, the editor have access to:
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Customizable ads formats
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; More accurate screening and targeting functions
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Help for websites optimisation
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; Technical help by a commercial engineer
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; A personnal account manager&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt; parametrizable ads format&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Google can gives (sparingly) informations to customize ads format. You will have to strongly insist on the commercial manager in order to activate some functions.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;For instance, it is possible to force the opening of the advertiser website in a new window (popup instead of replacing the current page) simply by adding the suffix &quot;&lt;strong class=&quot;spip&quot;&gt;_new&lt;/strong&gt;&quot; in the ads format:&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; google_ad_format = &quot;160x600_as_new&quot;;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;Relevance for the editor: the visitor is not definitively diverted to the advertiser website.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Relevance for the advertiser: the visitor can keep the advertiser website open even if he wants to surf on the editor website. le site de l'&#233;diteur.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Relevance for Google: By staying on the editor website, the visitor keeps seeing ads.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Customizable ads format&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;If the basics parameters are not enough, the editor can pass in manual mode and manage his own ads format. Some Javascript coding is necessary for this procedure in order to build the aspect from a data table sent by Google.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; google_ad_output = &quot;js&quot;;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;Relevance for the editor: Better ads integration according to the graphic standards of the website. The visitor will click more easily (maybe involuntarily) on an integrated ad.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Relevance for the advertiser: More clicks on the ads but less visual impact (the original identity of the ad/advertiser is replaced by the editor choice).&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Relevance for Google: More clicks!&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Ads targeting&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;The Editor can force the ads not to refer to the context (which means that the ads won't be dependant upon the pages contents), the ads will be thus targeted from specific keywords. The editor can specify 1 to 4 keywords so Google can choose which ad to display.
&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; google_kw_type = &quot;broad&quot;;&lt;br /&gt; google_kw = &quot;motcl&#233;1 motcl&#233;2 motcl&#233;3 motcl&#233;4&quot;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;Relevance for the Editor: Even the pages with too light (lots of images) or too various (too many themes in one page) text content will display relevant ads.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Relevance for the advertiser: His ads are displayed more often.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Relevance for Google: Clicks are generated even by hollow pages.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Be careful when using this function, even if it is technically feasible to display ads with high click rates on empty pages (if the keywords are carefully chosen!), Google deontology wants that a thematic link exists between the page and the ads.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Targeting by named section&lt;/strong&gt;&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Targeting by section is more complete and allows to name sections in order to target an ad according to the content of a specific section.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; &amp;lt;!-- google_ad_section_start(name=NOM_DE_LA_SECTION, weight=PONDERATION) --&amp;gt;&lt;br /&gt; Texte...&lt;br /&gt; &amp;lt;!-- google_ad_section_end(name=NOM_DE_LA_SECTION) --&amp;gt;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;The parameter &quot;google_ad_section&quot; has to be used in order to target the contant to analyse.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Usage :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; google_ad_section=&quot;NOM_DE_LA_SECTION&quot;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;For instance, a page can display an ad based on the analysis of the main text but excluding the text from the navigation menu [&lt;a href=&quot;http://www.tiptoptool.com/#nb6-1&quot; name=&quot;nh6-1&quot; id=&quot;nh6-1&quot; class=&quot;spip_note&quot; title='[1] A navigation menu is often placed in the beginning of the file, thus it (...)' &gt;1&lt;/a&gt;] and display another ad based on the visitors comments.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;&lt;u&gt;Exemple :&lt;/u&gt;&lt;/p&gt;
&lt;div style='text-align: left;' class='spip_code' dir='ltr'&gt;&lt;code&gt;&lt;br /&gt; &amp;lt;!-- google_ad_section_start(weight=ignore) --&amp;gt;&lt;br /&gt; Texte &#224; exlure de l'analyse...&lt;br /&gt; &amp;lt;!-- google_ad_section_end --&amp;gt;&lt;br /&gt; ...&lt;br /&gt; &amp;lt;!-- google_ad_section_start(name=fiche_produit,weight=high) --&amp;gt;&lt;br /&gt; Description du produit...&lt;br /&gt; &amp;lt;!-- google_ad_section_end --&amp;gt;&lt;br /&gt; ...&lt;br /&gt; &amp;lt;!-- google_ad_section_start(name=commentaires,weight=high) --&amp;gt;&lt;br /&gt; Commentaires des consommateurs...&lt;br /&gt; &amp;lt;!-- google_ad_section_end --&amp;gt;&lt;br /&gt;&lt;/code&gt;&lt;/div&gt;
&lt;p class=&quot;spip&quot;&gt;&lt;strong class=&quot;spip&quot;&gt;Links&lt;/strong&gt; &lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;https://www.google.com/adsense/&quot; class=&quot;spip_out&quot;&gt;Login AdSense page&lt;/a&gt;
&lt;br /&gt;&lt;img src=&quot;http://www.tiptoptool.com/local/cache-vignettes/L8xH11/puce-68c92.gif&quot; width='8' height='11' alt=&quot;-&quot; style='height:11px;width:8px;' class='' /&gt; &lt;a href=&quot;http://www.google.fr/services/adsense_tour/&quot; class=&quot;spip_out&quot;&gt;AdSense service description&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;
		&lt;hr /&gt;
		&lt;div class='rss_notes'&gt;&lt;p class=&quot;spip_note&quot;&gt;[&lt;a href=&quot;http://www.tiptoptool.com/#nh6-1&quot; name=&quot;nb6-1&quot; class=&quot;spip_note&quot; title=&quot;Footnotes 6-1&quot;&gt;1&lt;/a&gt;] A navigation menu is often placed in the beginning of the file, thus it is a non negligible content for the contextual analysis (and for the web engines). Unfortunately, a menu often contains many neutral or generic words with no link with the real content of the page. The page contextual analysis is then not relevant. The solution is either to modify physically the place of the menu inside the html file and to replace it dynamically with a style sheet CSS or, to use a balancing system of the sections whose operating is particular to the analysis engine.&lt;/p&gt;&lt;/div&gt;
		&lt;div class='rss_ps'&gt;&lt;p class=&quot;spip&quot;&gt;For Google, the main cash cow is the advertier. Thus, the advertiser has a lots of means for customizing his ads in order to make them more relevant. The standard editor gots somehow a raw deal (even if he gets incomes) because he is used &lt;strong class=&quot;spip&quot;&gt;just&lt;/strong&gt; as the advertising room for Google.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;By having an AdSense Premium account, the editor (who will be called &quot;Partner&quot;) will become as important (if not more) as the advertiser.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Google is thus playing on two boards, he is trying to make everyone happy but there is always on more priviledged.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;Finally, the Google AdSense service is very complete and is able to staisfy everyone, from the small blogger to the multinational comapny.&lt;/p&gt; &lt;p class=&quot;spip&quot;&gt;The incomes depends mainely upon the traffic of the website (the number of visitor has an impact on the number of clicks) and upon the pages contents (the content has an impact on the ads screening).&lt;/p&gt;&lt;/div&gt;
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